Aflac’s Duck Means Business This Time
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Aflac Duck is with its famous symbol of the trial of a goose its business-to-business transactions. Providers Insurance has launched a new campaign under the name of “Aflac for Business”, including the written press, radio and online advertisements, as well as its own website (www.aflacforbusiness.com), and two TV spots with the Aflac Duck. A message displays print Aflac Duck in a garden of the children’s hospital with a title that says, “If this hospital was told that Aflac has been delivered, does not give rise to direct costs, it was a welcome addition . ” Another displays the work Duck in a mechanical workshop and said: “How Aflac can help you make more of their mileage benefits package.” Radio ads with a similar subject, so that the message that insurance companies may Aflac packages at no direct cost to the company. “Business-to-Business has always been an important part of our sales efforts. Indeed, 99% of our products are represented by the employer,” said Al Johnson, vp-marketing services Aflac, Columbus, Ga. ” This year, “We wanted a message that some of businesses’ hot buttons. We agree with the Aflac Duck, to help people identify the brand.” Aflac’s goal is to the business audience. So, the role of Duck, in the countryside, where they discussions on the specific insurance policies, which may help companies to attract staff and complement existing plans. The duck is also in the business while maintaining the parameters of skill and its tendency to emerge and barely scenarios. The Aflac Duck resumed its brand identity after she was in advertising in the year 1999. He served, to recall “quack, quack” sounds like the brand name. Last year, then-CMO Jeff Herbert, the company that in October 2006, it was said that, in view of eliminating Duck . Herbert occurred a year later, the duck and remains an integral part of the mark Aflac. “Duck is here to stay, despite the misunderstandings about our former CMO,” said Johnson. “We have more 95% of brand awareness with the duck. ” The insurance had already launched a campaign on small businesses. The new initiative will be much broader, with messages that speak for small, medium and large enterprises. Print ads appeared in The Wall Street Journal, Fortune, Fortune SB, Inc., Fast Company, Executive VP, HR Magazine, hospitals and health networks, health and human resources Leaders Pulse. Ads will be posted on AOL, Yahoo! Entrepreneurs, LinkedIn, and several other monsters. TV Spots have turned to the end of April and May is in the air. The Kaplan Thaler Group, New York, the creator manipulation. Aflac $ 85 million on media in the United States in 2006, not online, and is increasing its spending $ 90 million over the last year by Nielsen Monitor-Plus. |